Free hats, every month.
Approved ambassadors receive a curated selection of Hatsy hats each month, chosen around our latest drops and seasonal edits.
what you get
More than free hats.
Come to Hatsy events.
Our standout ambassadors are invited to join us at activations, from Hatsy House in the desert to trips around the world.
A chance to earn.
Creators who consistently perform and drive sales may have the opportunity to become a commission partner.
Creative freedom.
Style the pieces your way. We want to see your personal take on Hatsy through authentic, engaging content.
earning potential
Make real money. No following required.
You earn commission on every sale your videos drive, plus a cut of the sales when we run your content as ads. It’s about views, not followers. Slide to see what that could look like.
Average views per video10K
1K10K100K1M
A brand-new account can still get views. Great content travels.
Hatsy videos a month4
112
estimated monthly earnings
$0
$0 a year
- Commission from your views$0
- Your cut of ad sales$0
- Free hats (value)$0
How we estimate this
About 1% of the people who watch your video tap your link, and 3% of them buy, at an average order of $80. You earn 15% commission on those sales. With whitelisting, each video we run as an ad drives about $2000 in sales on average, and you earn 10% of that. Because we pay for the ad reach, this part doesn’t depend on your own audience. Free hats: 2 a month at $70 each.
This is an illustrative estimate, not a guarantee or a typical result. Actual earnings depend on your content, audience, engagement, the ads we choose to run, and the terms of your ambassador agreement. Commission and ad revenue share are offered at Hatsy’s discretion.
where hatsy goes
Travel with us.
From Hatsy House in the desert to trips around the world, our standout ambassadors get invited along.
Hear it from the crew.
Creators already wearing, styling and sharing Hatsy.
how it works
Four steps to your first drop.
- 1
Apply
Two minutes. Tell us about you, your content and your audience.
- 2
Get your monthly drop
Once selected, pick your hats from each month’s curated collection.
- 3
Create and share
Style them your way and share them with your audience.
- 4
Earn and travel with us
Creators who shine can earn commission and get invited to Hatsy events.
frequently asked
Questions and answers.
Who can apply?
We welcome creators who align with the Hatsy aesthetic and have an engaged audience. We consider content quality, engagement, audience, consistency, and overall brand fit when reviewing applications.
Do I need a lot of followers?
No. We care about great content, not follower counts. Small and brand-new creators are welcome: videos can get views without a big following, and when we run your content as ads, we pay to put it in front of new people.
What do ambassadors receive?
Selected ambassadors receive a curated collection of complimentary Hatsy pieces each month.
How do I choose my pieces?
Each month, approved ambassadors receive a link to a curated Hatsy collection and instructions for selecting their complimentary pieces.
What do I need to post?
Ambassadors are expected to create and share content featuring the Hatsy pieces they receive. We encourage you to style the pieces in a way that feels authentic to your personal content.
Can I earn commission?
Potentially. Ambassadors who consistently create strong content and drive sales may be invited to become commission partners. Commission opportunities are not guaranteed and are determined by Hatsy.
When will I hear back?
Applications are reviewed on an ongoing basis. If selected, you will receive an email with next steps and information about joining the program.
Can I apply if I have never worked with a fashion brand?
Yes. Previous brand partnerships are not required. We are interested in your content, audience, creativity, and overall fit with Hatsy.
The fine print
We are looking for ambassadors who are excited to genuinely wear and share Hatsy.
Selected ambassadors are expected to post content featuring their monthly pieces. If you do not post during a given month, you may not be invited back for the following month.
To be eligible for commission opportunities, sales must be trackable through your unique links or discount code.
Participation in the ambassador program does not guarantee commission opportunities. Commission partnerships are offered at Hatsy’s discretion based on content performance, engagement, and sales.
Selected ambassadors are expected to post content featuring their monthly pieces. If you do not post during a given month, you may not be invited back for the following month.
To be eligible for commission opportunities, sales must be trackable through your unique links or discount code.
Participation in the ambassador program does not guarantee commission opportunities. Commission partnerships are offered at Hatsy’s discretion based on content performance, engagement, and sales.
